Omnichannel. Customer experience. Artificial intelligence. There isn’t one single technology or technology-enabled strategy that will deliver success to the retail industry in 2017. Instead, retailers will need to keep an eye on six key technology drivers.
Driver 1: Retail-Store IT
Store operations built on a solid IT foundation are key to an omnichannel strategy. And IT enables the features in-store buyers look for. Optimizing store IT requires investment in: