A comprehensive IT solution for launching or refreshing retail stores.
Consumers interact with brands through many channels: mobile, social, online, call center and more. But the retail store remains at the center of the experience. More than half of consumers browse online before buying in the store, for example, and nearly as many browse in the store before buying online.1
That’s why many retailers are upgrading their stores’ IT infrastructures. The goal is to support an omnichannel strategy in which all touch points are as integrated as possible — and customers get a continuous and exceptional experience across channels.
But store refreshes need to take place rapidly and reliably. Having locations offline can erode revenues, degrade customer satisfaction and tarnish the brand. And for chains upgrading hundreds or even thousands of stores, the stakes are high indeed. Retailers need new or refreshed stores up and running quickly and effectively, the first time and every time.
Prescription for Retail Success
A top-10 U.S. retailer and leading pharmacy chain sought to optimize customer experience at 7,500 locations across all 50 states. It turned to MyStore — Powered by CompuCom to upgrade its point-of-sale system and wireless technologies, and to reduce its IT footprint to free up customer-facing floor space.
CompuCom fielded 295 dedicated technicians to deploy the new wireless infrastructure and upgrade 270,000 devices, including POS systems, servers and firewalls. We delivered 100 store refreshes per night during the project period, enabling the retailer to achieve 100 percent on-time store openings. As a consequence, the company was able to successfully refresh its stores to provide superior customer experience and further build brand loyalty.
A Store in a Box
MyStore — Powered by CompuCom is a single, complete IT solution that delivers everything retailers need for a new store opening or an IT refresh, bundled in a comprehensive, customizable solution. MyStore drives a positive customer experience by enabling the on-time, on-budget launch or refresh of one or many retail stores.
CompuCom manages the entire process, from initial site surveys to device procurement and configuration, from equipment installation to wall-to- wall Day One support. CompuCom’s delivery organization is staffed by experienced and certified technical teams. It leverages proven best practices, processes and tools to provide consistency, promote efficiency and meet unique requirements.
These services are backed by everything required for a successful store launch or refresh, including:
- State-of-the-art configuration centers
- Proven project management
- Advanced logistics
- Specialized tools
- Real-time tracking
- End-to-end equipment life cycle management
CompuCom acts as the single point of contact for all aspects of store IT, including design, planning, deployment, training and problem resolution. Retailers can reduce the time and risk associated with store launches and refreshes. They can also lower the cost of store rollouts, even for IT environments that require customization. And they gain new opportunities to create the brand experience their customers demand.
1 “Global Survey of E-Commerce,” Nielsen, 2014