End-User Persona Rightsizing

Leveraging end-user personas to reduce IT waste and optimize employee productivity

Every CIO knows that mobile devices are proliferating — sometimes out of control. Worldwide, enterprises spent $627 billion on devices in 2016. In the United States alone, the number of mobile workers will rise to 105.4 million in 2020, accounting for 72 percent of the total workforce. 

All those mobile devices and workers need software, too. Around the world, organizations dropped $332 billion on applications in 2016.

These facts have CIOs — and CFOs — taking a harder look at IT spending. They want to be sure they’re getting the most from every dollar they allocate to hardware, software and support.

A persona is a detailed definition of a specific group of end users with similar IT needs. Persona rightsizing leverages personas to redeploy or recycle unused or underused IT assets. 

Cost concerns are one of two primary drivers behind the growing interest in persona rightsizing. Organizations increasingly recognize that efforts like persona rightsizing can help them eliminate wasted IT.


End-User Persona Rightsizing

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