Retail Trends 2024: Let’s Get Phygital

Retail Trends 2024: Let’s Get Phygital

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Emma Mak, Staff Writer

Emma Mak • Staff Writer

Showrooming and Webrooming 

The opposite side of the coin, webrooming, is popular among Gen Z customers, who prefer to research products online before buying them in a physical store. Its perks include getting items immediately, more straightforward returns, no shipping costs, and supporting local businesses.  

Having both options available to consumers can work in a retailer’s favor: online shopping has lower overhead, but online advertising is expensive; in-person shopping provides a chance to increase brand loyalty through personal interaction and the creation of a real “brand experience” that is harder for retailers with only an online presence.

Great Customer Experience (CX) For the Win 

Examples of raising the bar on CX include:

Instant, useful content accessible right where a potential customer stands, product in hand, deciding whether to place it in their cart or back on the shelf, can dramatically increase value for the customer and influence their decision to buy.  

How a Managed Services Provider (MSP) Can Help 

In this series:


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Retail Trends 2024: Let’s Get Phygital

Emma Mak, Staff Writer

Emma Mak • Staff Writer

Showrooming and Webrooming 

The opposite side of the coin, webrooming, is popular among Gen Z customers, who prefer to research products online before buying them in a physical store. Its perks include getting items immediately, more straightforward returns, no shipping costs, and supporting local businesses.  

Having both options available to consumers can work in a retailer’s favor: online shopping has lower overhead, but online advertising is expensive; in-person shopping provides a chance to increase brand loyalty through personal interaction and the creation of a real “brand experience” that is harder for retailers with only an online presence.

Great Customer Experience (CX) For the Win 

Examples of raising the bar on CX include:

Instant, useful content accessible right where a potential customer stands, product in hand, deciding whether to place it in their cart or back on the shelf, can dramatically increase value for the customer and influence their decision to buy.  

How a Managed Services Provider (MSP) Can Help 

In this series:


Share:

Back to Blog

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