The days were brisk for NRF 2024, the National Retail Federation’s annual convention. However, the 40,000 attendees in New York City were warmed by sunny news: the holiday season was a success, with reported sales growth of 3 to 4%, and the outlook for 2024 is positive.
Are you a “zero consumer”? A rising global phenomenon, these consumers have zero boundaries (drifting between online and in-store), zero loyalty, zero moderation (either scrimping or splurging), and zero patience (they want it now).
Surprisingly, Olivia Newton-John’s lyric, “Let’s get physical,” was not actually about working out, but her aerobics-themed video helped make the catchy but cheeky song a runaway hit in the exercise-crazed 80s.
The National Retail Federation’s annual convention drew its largest crowd in recent years, with thousands of retail executives flocking to New York in search of the tech investments needed to drive sustainable growth in this precarious economic time.
The retail revolution was well underway before the pandemic threw us all a curve ball. Technology changed the way consumers interact with brands and has empowered them in ways we could have only imagined just a few short years ago.
Automation is changing the in-store experience for the better, and some tech firms predict it will be an $8.4 billion industry by 2030.
Today’s consumers expect more from retailers. A lot more.
The workplace is changing, but the need for productivity is constant. Device flexibility, workplace adaptability, and durable tech solutions are crucial.
Among the most significant by-products of the pandemic has been an increased reliance on technology to not only keep business operations afloat but as a solution for longstanding workflow inefficiencies.
